Casablanca Online covers “The World’s Largest Party” with ATEME
Carnival Parties from Salvador and Rio were backhauled with superior quality by Brazil’s leading SNG Operator using ATEME Encoders and Decoders
The carnival coverage from the North of Brazil to Rio and Sao Paulo mobilized a fleet of more than twenty DSNG trucks, manned by more than forty operators. Over the seven day event, more than six hundred hours of live content were delivered to broadcasters such as TV Globo, SBT, TV Bandeirantes and RedeTV, as well as to web portals such as Terra and Youtube, providing live coverage of what is considered the world’s largest party. Headquartered in Sao Paulo, Casablanca Online is the leading independent integrator and operator of DSNG vehicles in Brazil, trusted by all leading broadcasters to cover headline news and events nationwide. ATEME, a leading provider of video compression systems for the broadcast industry, announced today that its Kyrion line of MPEG-4 4:2:2 encoders and decoders was deployed broadly this month by Casablanca Online to cover the Brazilian carnival events in Salvador da Bahia and Rio de Janeiro.
“Our clients love the ATEME picture quality, it preserves a high level of detail and color integrity, even on very complex crowd scenes like the carnival,” commented Alex Pimentel, Casablanca Online’s General Manager. “Another advantage of using ATEME encoders is that they are fully interoperable with all receiver brands; this is crucial for a multi-client operator like Casablanca Online,” added Pimentel.
ATEME is broadly deployed in Brazil for ISDB-T digital terrestrial television, Video on Demand and live streaming to multiple screens. Since the beginning of 2013, the company appointed a senior application engineer locally to support its integration and distribution partners in the country. Raul Rivera, ATEME’s VP of Sales for Central America and Latin America, confirms: “ Brazil is the centerpiece of our development plans in the region; throughout this year we will be increasing our investment in a support infrastructure that allows us to deliver best in class service to Brazilian clients. Winning the trust of such a prestigious client as Casablanca Online was a milestone for ATEME.”
About Casablanca Online
CASABLANCA ONLINE is one of the most complete services provider of satellite LIVE transmissions and a pioneer in High Definition and 3D with thousands of successful Brazilian, South American and International events over 15 years. Casablanca Online has its own industrial division for truck’s integration and satellite antenna manufacturing with the largest fleet of DSNG mobile units in Brazil.
ATEME is a world leading provider of H.265 / HEVC; MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications.